When designing your retail space, you’ll want to create an experience that will be easy and pleasurable for your customers. Apart from aesthetics, the user’s experience also encompasses what about the shop makes them want to make a purchase. Sight Projects & Interiors is there to help bring in business, make shoppers feel invited and, ultimately, help them realize they need your products!
In the world of retail, looks and customer experience do go hand-in-hand, of course. That’s why it’s important to keep up appearances. Sight Projects & Design will find the right look for you, while taking your brand, product and/or service into account. When designing your retail space, they will help assist you with the layout of your shop in terms of the positioning of shelves and racks. The aim will be to optimize the flow of customer traffic. The layout they help you decide on will also take the type of products you need to display into account.
Chances are your shop will not be isolated and will have other retail spaces around it. So what’s the best way to make it stand out from the rest? Colour, signage and branding. Your colour scheme should depend on the type of business and the image you wish to communicate. Sight Projects & Interiors decorating service will guide you towards making the space more inviting with professional signs, the suitable colours and the latest paint finishes. The aim is to create an eye-catching environment that will encourage new customers to visit your store.
When it comes to flooring, floor covers tend to have a subtle effect on a retail space and, although not in the foreground, should match the brand’s image and market. It should work seamlessly with the decor of the shop and not against it. Sight Projects & Interiors can assist with this and other structural features, such as, walling and ceiling materials and construction.
For more information on designing a consumer-friendly retail space, visit the Sight Projects & Interiors website at www.sightdesign.co.za.